Katrina Flight Means Boom for Baton Rouge Paper

"As the streets of Baton Rouge swell with thousands of people displaced by Hurricane Katrina, so too have the fortunes of the capital city's newspaper, The Advocate. . . . To accommodate the booming demand for ads, the newspaper has been adding pages, going from a typical 400 pages on Fridays pre-Katrina to about 450 to 460 in the past few weeks, Fisher said. A recent Sunday paper was up to 532 pages, versus 496 on the same day a year ago. The Advocate's circulation has also seen a jump of about 30,000 copies on weekdays as well as Sundays, putting its recent paid circulation to about 130,000 on weekdays and nearly 160,000 on Sundays, said circulation chief Dean Blanchard."